Pre-production 1948 Land Rover to be restored to mark British brand's 70th anniversary

This year marks a milestone for Land Rover as the brand turns 70, and it has a lot planned for the celebrations.

On Wednesday, Land Rover shared part of what it has in store to mark the occasion, which includes a series of events and special celebrations. Perhaps the most significant will be a year-long restoration effort to bring a pre-production version of the original 1948 Land Rover back to life.

Known as the “missing” Land Rover, it’s one of three 1948 demonstration vehicles used at the 1948 Amsterdam auto show. It was last driven in the 1960s before it disappeared. Two decades later, it showed up in a Welsh field and a restorer purchased the special Land Rover. Like so many projects, the car still sat idle in a garden until experts at Jaguar Land Rover Classic researched the SUV to confirm its historic significance.